Alfa Romeo maps out Sales Plan for the United States
In a press interview, Fiat’s head honcho Sergio Marchionne shared his U.S. sales plans for the Alfa brand. In line with Marchionne’s goal to make Alfa a “full-line premium carmaker,” he revealed that an full line-up of Alfas with be launched in the U.S. in the latter part of 2012.
Marchionne mentioned a brand new Chrysler-built small SUV will be the first batch of Alfas that will be sold in the US along with the new Guilia saloon and estate models. In late 2011, five brand new Guilia models will be launched in Europe to replace the 159 executive car model while the Guiletta-based small SUVs will launch export in Europe by 2012. Another five-door Mito version will be exported to the US by 2013 in sync with its launch in Europe.
A rear-drive two-seater roadster is said to start production in 2013 in the U.S. with the assembly plant yet to be announced. In 2014, a larger Jeep Liberty-based SUV will be produced in the U.S. under Chrysler and will be launched in Europe as well. The remodeled Guiletta hatchback will also make its debut in 2014.
Fiat’s Marchionne mentioned that the Alfa brand is expected to sell 85,000 units by 2014 in the U.S. This goal will help the brand reach its yearly international sales of 500,000 units. A smashing 100,000 Alfa units were sold in 2009. About 100 of these units were sold through their U.S. dealerships with Maserati.
Tags: Alfa Romeo news, car news
