Alfa Romeo is to be sold as re-branded Dodge models in Europe
Alfa Romeo’s plans in the United States were revealed last week as well the growing support over the new design proposed by the car company. Today, however, we received news about several cars taking the other route pass the Atlantic towards Europe. Over there, the Alfa Romeo is going to sell re-branded Dodge models.
Fiat and Chrysler have also gone a switch in branding; however the re-branding of Dodge could possibly be the most crucial for the United States. If re-vamped Dodge vehicles can meet the needs of Alfa Romeo, then this move could help save U.S. production and boost supply.
According to a report published in Auto Car, Marchioone gives much importance to the merge of both Dodge and Alfa Romeo brands. Dodge is the ultimate muscle car of the United States while Alfa Romeo its European counterpart.
Tags: Alfa Romeo, Corporate, Dodge
