Fiat and Chrysler have also gone a switch in branding; however the re-branding of Dodge could possibly be the most crucial for the United States. If re-vamped Dodge vehicles can meet the needs of Alfa Romeo, then this move could help save U.S. production and boost supply.

According to a report published in Auto Car, Marchioone gives much importance to the merge of both Dodge and Alfa Romeo brands. Dodge is the ultimate muscle car of the United States while Alfa Romeo its European counterpart.

When both models are sold side by side, Alfa Romeo could overpower Dodge. Therefore it is assumed that Marchionne is considering to sell the Alfa Romeo models that are in the U.S. as Dodges.

Several reports have also assumed that Fiat vehicles might be sold in the U.S. as re-branded Alfa Romeo since the Fiat cars were not so well-accepted during their previous round in the country.

Going back to the Dodges to be sold in Europe as muscle cars, fans and critics can stop imaging how a fusion of the Alfa Romeo and Dodge Viper would look like. Just the same, Fiat was given the reins to lead the Viper business. Compared to the former, the latter looks like a fruitful partnership.