Alfa Romeo opts for Giulia sedan over MiTo for US Market Comebackk
The American market really hasn’t seen the functionality of a hatchback as a family car. Premium brands like Mercedes Benz and BMW make small cars but both do not sell small cars in the U.S. The idea is shared by Alfa Romeo which might field the big sedan Giulia to mark its return to the U.S. shores.
The Giulia will lead th
e comeback of the Alfa Romeo everyday car in the United States after a 15 year hiatus. Earlier reports revealed that the MiTo hatchback and the Milano will be the first models to roll out of the U.S. dealerships.
Alfa Romeo sees the Giulia to be the car that Americans will find interesting. The car manufacturer plans to build cars with Chrysler and inject the Alfa Romeo Soul that the consumers can appreciate and find useful.
Alfa Romeo is now a division of Fiat and they cannot afford to make a costly mistake when they try to re-enter the U.S. A jump in sales is what Alfa Romeo badly needs. Alfa Romeo is looking for short term gains as of now and cannot wait a few more years to see results.
Tags: 159, Alfa Romeo, Alfa Romeo Giulia, MiTo, United States, USA
