Alfa Romeo may have a new SUV derived from Jeep’s 2011 Grand Cherokee
Chrysler has an established wide network in North America but does not have a good product base to offer its partners in Fiat. They may have the V6 engine of the Pentastar or the LX of the Chrysler 300 but the emission regulations combined with the struggling economy have made these products lost their luster.
A bright future though is seen on the 2011 Grand Cherokee of the Jeep line up. This vehicle was developed with their former partner, Daimler, and shares a lot of characteristics with the next generation of ML Class SUV from Mercedes Benz.
The executives from Fiat are contemplating on using the Jeep platform to develop a premium SUV under the Alfa Romeo badge. The vehicle is expected to compete with the likes of Audi Q7, Touareg from Volkswagen, and the BMW X5 in their market in North America.
They are looking at European sales performance of the Grand Cherokee and it is quite impressive. Fiat is planning to duplicate this success in the North American market with the new SUV from Alfa Romeo.
Tags: Alfa Romeo, Chrysler, SUV
Alfa Romeo is to be sold as re-branded Dodge models in Europe
Alfa Romeo’s plans in the United States were revealed last week as well the growing support over the new design proposed by the car company. Today, however, we received news about several cars taking the other route pass the Atlantic towards Europe. Over there, the Alfa Romeo is going to sell re-branded Dodge models.
Fiat and Chrysler have also gone a switch in branding; however the re-branding of Dodge could possibly be the most crucial for the United States. If re-vamped Dodge vehicles can meet the needs of Alfa Romeo, then this move could help save U.S. production and boost supply.
According to a report published in Auto Car, Marchioone gives much importance to the merge of both Dodge and Alfa Romeo brands. Dodge is the ultimate muscle car of the United States while Alfa Romeo its European counterpart.
Tags: Alfa Romeo, Corporate, Dodge
