A bright future though is seen on the 2011 Grand Cherokee of the Jeep line up. This vehicle was developed with their former partner, Daimler, and shares a lot of characteristics with the next generation of ML Class SUV from Mercedes Benz.

The executives from Fiat are contemplating on using the Jeep platform to develop a premium SUV under the Alfa Romeo badge. The vehicle is expected to compete with the likes of Audi Q7, Touareg from Volkswagen, and the BMW X5 in their market in North America.

They are looking at European sales performance of the Grand Cherokee and it is quite impressive. Fiat is planning to duplicate this success in the North American market with the new SUV from Alfa Romeo.

Experts are expecting that the SUV donning the Alfa Romeo colors will not have the off road capabilities of the Grand Cherokee. It may also not be equipped with the HEMI V8 engine but have the Pentastar V6 or a diesel variant.

The SUV from Alfa Romeo is expected to give the brand some flesh in the US market to add to the very limited 8C Competizione it will deliver to the consumers.

Fiat and Chrysler have also gone a switch in branding; however the re-branding of Dodge could possibly be the most crucial for the United States. If re-vamped Dodge vehicles can meet the needs of Alfa Romeo, then this move could help save U.S. production and boost supply.

According to a report published in Auto Car, Marchioone gives much importance to the merge of both Dodge and Alfa Romeo brands. Dodge is the ultimate muscle car of the United States while Alfa Romeo its European counterpart.

When both models are sold side by side, Alfa Romeo could overpower Dodge. Therefore it is assumed that Marchionne is considering to sell the Alfa Romeo models that are in the U.S. as Dodges.

Several reports have also assumed that Fiat vehicles might be sold in the U.S. as re-branded Alfa Romeo since the Fiat cars were not so well-accepted during their previous round in the country.

Going back to the Dodges to be sold in Europe as muscle cars, fans and critics can stop imaging how a fusion of the Alfa Romeo and Dodge Viper would look like. Just the same, Fiat was given the reins to lead the Viper business. Compared to the former, the latter looks like a fruitful partnership.